Marketing Researcher Resume Sample

CHRIS SMITH

123 Main Street • Hometown, NH • (555) 555-1234 • csmith@company.com

PROFESSIONAL PROFILE

 

·     Expertise conducting research required to develop strategically sound business plans and used to generate capital.

·     Confidence addressing consumer product, health care, government agencies, and non-profit issues.

·     Capacities to develop state-of-the-art statistically viable projects and cite findings in comprehensive reports.

 

MARKET RESEARCH ACHIEVEMENTS

2001 - Present

SEARCHER ASSOCIATES, Ossipee, NH

Market Research Consultant

·     Established firm, conducted client outreach, recruited 3 associates, and oversee all operations activities.

·     Build consumer behavior models using multivariate techniques, including regression and discriminate analysis, and cluster analysis. Analyze data from national survey to identify purchase intents and patterns for business to consumer direct marketers.

·     Present information to senior management of client organizations. Specialized in entrepreneurial start-up activities, business plan development, and venture capital solicitation.

 

1998 - 2001

STEVEN ICE, INC., Derry, NH

Vice President of Marketing

·     Identified target markets, constructed complex questionnaires, conducted telephone interviews, compiled and analyzed data for research activities associated with entrepreneurial start-up.

·     Conducted focus groups to identify market segments and penetration.

·     Wrote and presented report to management including strategic recommendations.

·     Addressed all marketing research needs.

·     Gathered data to develop comprehensive business plan and marketing reports.

 

1990 - 1998

HAWTHORNE MANAGEMENT, Washington, D.C.

Market and Strategic Management Research Consultant

·     Conducted large-scale quantitative research projects based in customer satisfaction measurement and total quality implementation, including design, coordination, statistical analysis, and report generation. Specialized in business-to-business services, e-commerce, and health care.

 

1986 - 1990

HAWTHORNE MANAGEMENT, Washington, D.C.

Research Associate

·     Managed behaviorally-based research projects including proposal writing; methodology, instrument and sample development; field coordination; data coding, analysis; and report writing. Included customer and employee studies, communication audits, market analysis, namellogo testing, constituency relations, positioning, and consumer studies.

 

1983 - 1986

INTERNATIONAL RESEARCH GROUP, Miami, FL

Management Consultant

·     Provided Marketing, Behavior, and Research counsel for advertising, public relations, and marketing consulting firm. Participated in internal and external strategic planning for Fortune 500 firms, government agencies, nonprofits, and health-care providers.

 

1978 - 1983

WEBBER AND SONS, INC., Washington, D.C.

Research Assistant

·     Completed projects for insurance providers, hospitals, and private practices.

 

EDUCATION

1980

GEORGETOWN UNIVERSITY, Washington, D.C. 

Master of Arts, Applied Psychology, with concentration in Health Care Research

 

1978

GEORGETOWN UNIVERSITY, Washington, D.C. 

Artes Baccalaureate, Psychologyy cum laude

 

 

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